Be Bold, Be Bald! Privacy Policy

Be Bold, Be Bald! and the Be Bold, Be Bald! website were created by Small Army for a Cause. Small Army for a Cause is committed to protecting the privacy of our users. This Privacy Policy applies to information we collect about you on the Be Bold, Be Bald! website (“Website”) located at Your use of the Website is subject to this Privacy Policy and our Terms & Conditions. Please read this Privacy Policy carefully to understand how we treat information collected on the Website.

Information We Collect About You

Personal Information
“Personal Information” is information that we can use to identify you or that we can link to you, such as your name, physical address, email address, and telephone number. If you provide us with Personal Information through this website, we will treat it in accordance with this Privacy Policy.

What Personal Information is collected?
When you register as a participant or sponsor on the Website or purchase products from The Bald Shop, we may collect certain Personal Information from you, including your name and email address. You also have the option of registering for the Website using a Facebook or Twitter account. When you register for the Website using an existing Facebook or Twitter account, we will receive certain information about you from Facebook or Twitter, including your name, profile picture, location, and other information you have made public on these services.

We may also collect Personal Information, such as names and email addresses, from you in order to share content from the Website with family and friends. For example, you might want to share your user profile with family and friends to encourage them to participate in Be Bold, Be Bald!

Interactive Features
The Website may include areas, such as posting a “few bold words” to a user’s profile page or making an image using the Balderizer, where you can submit content, including posted comments and photographs. In order to submit a comment, you must submit your name. In addition, you have the ability to edit and add content to your user profile. The content of any submitted content is determined by you, but it may include Personal Information. Any communications or content you submit or post to any interactive features on the Website may be viewable by other users of the Website. Therefore, you acknowledge and understand that you have no expectation of privacy or confidentiality in the content you submit for such interactive features, whether or not it contains Personal Information about you.

Non-Personal Information
When you visit the Website, we may also collect Non-Personal Information about you, which your web browser automatically sends whenever you visit a website on the Internet. “Non-Personal Information” is information that does not, by itself, identify a specific individual. Our servers automatically record this log information, which may include your Internet Protocol (“IP”) address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser (see description of cookies below).

We may collect information about your use of the Website through cookies and similar technology. A “cookie” is a unique numeric code that we transfer to your computer so that we can keep track of your interests and preferences and recognize you as a return visitor to the Websites. Cookie technology allows us to collect “clickstream” data, which is not Personal Information but which reflects your activities on the Website, including the pages you view. We may use the information collected by cookies for general statistical purposes.

How We Use Your Information

Except as otherwise disclosed in this Privacy Policy, Small Army for a Cause does not rent, sell, or trade your personal information.

We use your Personal Information (i) to provide the products and services that you have purchased or requested; (ii) to communicate with you regarding Be Bold, Be Bald! and other Small Army for a Cause programs and events; (iii) to personalize and improve the Website and the Be Bold, Be Bald! event; to ensure the technical functioning of the Website; and (v) as otherwise stated in this Privacy Policy.

Any information you provide about others, such as email addresses you provide to allow the Website to send information about your participation in Be Bold, Be Bald! to family and friends, will only be used for the purposes of sending the communication you requested. This information will be deleted after these communications are sent.

Your Personal Information, including your email address, will also be used to allow you to communicate with others through the Be Bold, Be Bald! Website. For example, team captains can send messages to users on their team and participants can send messages to their sponsors. However, your contact information is not disclosed to the message sender; rather the Website generates an email message that is delivered to the recipients email address.

Use of Cookies
We may use the data we obtain through the use of cookies to customize your experience on the Website by anticipating the information and services that may interest you. We also may analyze the information collected with cookie technology to help us improve the functioning of the Website by monitoring traffic in popular areas and to modify the services and information we provide to meet user demand. We may link clickstream data to the Personal Information that you provide through use of the Websites. We may use the information we collect through cookies for our business purposes, including operation of the Website, as well as possibly providing you with information that may interest you.

With Whom Do We Share Your Information?

Except as set forth in this Privacy Policy or as you specifically agree or direct, we will not disclose any information we collect from or about you through the Website to any third parties.

Disclosure to Beneficiaries
If you elect to participate in the Be Bold, Be Bald! Beneficiaries Rewards Program, we may share your Personal Information with your chosen beneficiary to allow them to send you your reward.

Disclosure to Operations and Maintenance Contractors
We may contract with third parties to provide services for the Websites. These contractors include vendors and suppliers who provide technology, content, and other services – such as payment processing; vendors who analyze and store data collected on the Websites; and vendors who send and/or respond to email on our behalf (each, a “Contractor”). For example, the Website uses PayPal to process all payments for purchases made in the Bald Shop. These Contractors may have access to your Personal Information in order to provide services to us or on our behalf. If we allow a Contractor to have access to your Personal Information, we will not authorize the Contractor to use or disclose the information for any purpose that is not consistent with this Privacy Policy.

For the purposes described above, we may share your information with our third party service providers, such as our website vendors, payment processors, marketing companies, contractors and agents or other third party service providers.

Disclosures for Legal or Safety Reasons
We may need to disclose Personal Information and other information associated with Personal Information to third parties:  (1) to respond to a request, inquiry, or complaint that you have made; (2) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, or court order; (3) in the event of an emergency that threatens an individual’s life, health, or security; or (4) in special cases in which we believe it is reasonably necessary to investigate, identify, or take preventive measures or bring legal action against someone who may commit or cause harm, fraud, abuse, or illegal conduct, such as a threat of harm to you or anyone else, interference with our rights or property, or interference with U.S. homeland or national security or public safety anywhere in the world. In the event of an emergency, or if we are legally compelled to disclose your Personal Information to a third party, we will make a reasonable attempt to notify you, unless we believe that doing so would violate the law or a court order, or pose a threat or danger to anyone, or where it would seriously impede the proper execution of our business operations. We also reserve the right to cooperate with law enforcement authorities in disclosing information for the purpose of (1) investigating and prosecuting users who violate our Terms and Conditions or engage in behavior that may be a breach of an agreement, illegal or harmful to us, our property, or others, or is a threat to U.S. homeland or national security, public safety anywhere in the world, or the conduct of international affairs, and (2) assisting such authorities in the administration of any law.

Disclosure to Subsequent Owner or Operator
If we assign our rights and obligations regarding any of your information at the time of a merger, acquisition, or sale of all or substantially all of our assets to a subsequent owner or operator of the Websites, you will be deemed to have consented to the disclosure to, and use by, such subsequent owner or operator, of any information about you contained in our files and records. In the event of such a merger, acquisition, or sale, your continued use of the Website signifies your agreement to be bound by the privacy policy and other applicable terms of the subsequent owner or operator.

What Choices Do You Have?

If you wish to no longer receive emails from Be Bold, Be Bald! or Small Army for a Cause, you can unsubscribe using the unsubscribe link on all of our emails. You can also edit your user profile to remove certain Personal Information you have submitted. If you would like have your user profile or any Personal Information that we maintain about you deleted, please contact us using the contact information below.


We provide reasonable protections for the Personal Information you share with us. To prevent unauthorized access, maintain data accuracy, and ensure proper use of your Personal Information, Small Army for a Cause and its third party partners employ physical, electronic, and managerial procedures to safeguard and secure the information we collect online, consistent with industry practices. However, Small Army for a Cause does not warrant or represent that its level of security meets or exceeds any specific standards. You should keep in mind that no Internet transmission is 100% secure or error-free nor is stored data free from vulnerabilities.

Children’s Privacy

The Website is directed towards adults. We do not knowingly collect online information from children under the age of 13.

Changes to the Privacy Policy

We may occasionally update this Privacy Policy. When we do, we will provide and/or revise a “last updated” date at the bottom of the Privacy Policy. For material changes to this Privacy Policy, we will notify you by attempting to contact you if we have your email address. We will not materially alter the use of your personal information without contacting you directly and seeking your affirmative consent.

Contact Us

If you have questions or concerns about our privacy policies or data use, please contact us using our contact form.

Last Updated:  August 19, 2012