Be Bold, Be Bald! was created by Small Army for a Cause, a 501c3 organization founded by members of Boston-based advertising agency Small Army in honor of Mike Connell, the agency’s co-founder and former Creative Principal who lost his battle with cancer in 2007.

Witnessing Mike’s heroic, two-year fight, we saw firsthand the courage and strength cancer patients have. He inspired us to continue that fight ourselves – and to do so in a way that would truly represent the boldness of Mike and his ideas.

Be Bold, Be Bald! was founded in 2009. The annual event invites any and all to put their hair on the line for a day to raise money and awareness for the fight against cancer. Each year, thousands across the country join together in going bald to show solidarity with cancer survivors who have lost their hair during their fight against this terrible disease.

Watch this TEDx Talk from our founder, Jeff Freedman, to see how Mike and Be Bold, Be Bald! has inspired us:


Since its inception, we have raised more than one million dollars to support more than 50 cancer organizations including The Dr. Susan Love Research Foundation, LIVESTRONG and Dana Farber Cancer Institute (The Jimmy Fund). Each year, participants are able to select the organization for which they want to raise funds. And, thanks to generous donations and careful attention to event expenses, more than 90% of that money raised has been granted to those organizations. Due to our fundraising success to date, we now invite all cancer-related 501c3 organization to participate in the event to raise funds for their unique missions.

Please join us in the fight against cancer by joining the movement today. Or, if your 501c3 cancer-related organization is interested in becoming a beneficiary of Be Bold, Be Bald!, please complete our beneficiary qualification form to get involved.