Be Bold, Be Bald! was created by Small Army for a Cause, a 501c3 organization founded by members of Boston-based advertising agency Small Army. The organization raises money for causes that have inspired us and touched our lives.

Small Army For A Cause was launched in honor of Mike Connell, co-founder and former Creative Principal of Small Army, who lost his battle with cancer in 2007.

Witnessing Mike’s heroic, two-year fight, we saw firsthand the courage and strength cancer patients have. He inspired us to continue that fight ourselves - and to do so in a way that would truly represent the boldness of Mike and his ideas.

In remembrance of Mike, Be Bold, Be Bald! was founded in 2009. The annual event invites any and all to put their hair on the line for a day to raise money and awareness for the fight against cancer. On the third Friday of October each year, thousands across the country join together in going bald to show solidarity with cancer survivors who have lost their hair during their fight against this terrible disease.